Explore a product workspace in your account

Coming soon: We are introducing a fresh new look for record drawer and details pages on September 30, 2020. This article describes the current experience. Preview the upcoming improvements in your account now so you can get familiar with the new way of working in Aha!

  • Switch to the new experience using a toggle in the More options button in the drawer of each record.
  • The toggle is unique to each user — so you can opt in and out as often as you like.
  • We also updated the application font in the new experience for improved text legibility.

Product managers can see the future. They must build roadmaps that align the entire organization and deliver products customers love. Aha! is a centralized workspace that is purpose-built for product management teams to prioritize features, craft visual roadmaps, and report on progress.

Use this article to tour a product workspace. We will walk through the demo workspace, called Fredwin Cycling (Demo). You can enable it in your own account. Use this information to start building out your own product workspace.

We created Fredwin Cycling (Demo) as a fictitious company, fully populated with records and data. By exploring it, you can get a sense of how Aha! works and how you might like to structure your own product workspace.

All Aha! trials are fully functional — including the ability to set up integrations. This means that you can start adding your own products, releases, and features at any time, even after starting with the demo product. You can also import your data into Aha! if you have product plans in another tool.

Click any of the following links to skip ahead: 

Enable a demo product workspace

A demo product workspace is available for paid and trial accounts by navigating to Settings ⚙️ > Account > Profile and scrolling down to the section Demo data. Click Add demo to add one of the example product workspaces to your account. 

Once you become comfortable with Aha! by using the demo product or creating your own demo product workspace, you can easily delete all demo data and start managing your real products with your team. To delete the demo product line, navigate to Settings ⚙️ > Account > Workspaces and click the Delete button that appears to the right of the product line.


The product data model

Let's start with an overview of the Aha! data model for product workspaces.

The Aha! data model does two things: It highlights the key building blocks in Aha! and it explains the relationships between them. The five main objects are lines, workspaces, releases, features, and ideas. Strategy can be set at both the product workspace and the product line levels and then linked to releases and features.



Workspace hierarchy

Let's start with the workspace hierarchy dropdown. 

Click the dropdown in the top-left corner of Aha! to see the Fredwin Cycling (Demo) hierarchy. This demo company and product has two levels, but you can create as many as you need. For example, you might set up a company, product line, and several product workspaces under the product line.




In the Strategy tab, you can capture your strategy for each level of the workspace hierarchy — beginning with your workspace and rolling all the way up to the company level. You should link your strategy to the work your team completes as well, so that every feature, schedule, or idea has a clear connection to your strategic vision and every person on your team can see that strategic connection. 

You will find goals and initiatives already set at both the company and product workspace level. You will also see that initiatives have been set at the product workspace level to roll up to the company level. When you link initiatives to releases, it creates a portfolio roadmap view. This helps you visualize how your releases tie back to your strategy.

You can link initiatives and goals together to show their relationships. However, initiatives can only be linked to goals at the same or higher level in the workspace hierarchy.





Your team's success often depends on your ability to prioritize your work, coordinate with other teams, and deliver on time. Releases in Aha! help you do just that. 

We created four releases. This is reflected on the Releases > Gantt page. You can set up your own release template (with custom phases and milestones) under Settings ⚙️ > Workspace > Release templates.

You can also use these steps to add records to a release: 

  • If you want to add features individually or structure release phases and milestones, click on your release in the Releases > Gantt view to open its detail drawer. From here, click Add featureAdd phase, or Add milestone. Edit the details of each after you add them.
  • If you know exactly where you want to add a release element, expand your release on the left side of the Gantt view, then click the icon between the two records where your new release element should appear. From there, you can add a New featureExisting feature (one that has been hidden from the Gantt view), a Milestone, or a Phase.

Note: You can also use the icon that appears alongside a phase name to add New or Existing features directly to the phase.  




Better ideas lead to innovation, and innovation leads to market leadership. Every organization wants better ideas, but it's tough to actually capture them in a manageable way.

We created a set of ideas at the product workspace level with varying statuses.

From the Ideas > Overview or Ideas > List page, you can add your own ideas by clicking Add idea. You can also create an ideas portal to capture ideas from customers and other key stakeholders.




Features represent the incremental units of technical and non-technical work that carry out your strategic goals and initiatives.

Features have been linked to goals and initiatives. Aha! scores can be added using the Aha! scorecard to highlight the business value of each feature. Click on a feature to see its details.

You can organize your backlog items by adding as many parking lot columns as needed — just click Add Column.

Epics are used to group features that share a common business objective. Epics are also created with an Aha! score but are turned off by default. To enable epics, go to Settings ⚙️ > Workspace > Configure. Once enabled, you can switch between viewing epics and features on the Features > Board page and between viewing epics and releases on the Releases > Gantt page. 




Visual roadmaps are one of the most powerful ways to communicate where your project or service is headed. Use them to showcase upcoming features you plan on delivering, set expectations around project timelines, or ensure key stakeholders are apprised of your high-level initiatives.

Let's focus on the features roadmap for this tour. Go to Roadmaps > Features and make sure that Fredwin Cycling (Demo) is selected in the hierarchy dropdown. With this roadmap, you can check which features you want to highlight and uncheck the features that you do not want to show.

From the Share menu, you can add the view to a new or existing Aha! presentation. Adding Aha! views to a presentation allows you to securely share your roadmaps with non-Aha! users.  




Analytics let you analyze your marketing data using highly customizable list tables, pivot tables, and charts. To get started quickly, navigate to Roadmaps > Library > Overview. You will find more than 75 example reports that we created to help you get up and running.

For example, select the Features folder and choose List Table: Feature status. This will generate a report that lists the sample product features in the selected workspace and their status.


You can also track progress on all major Aha! record types using the Progress field. This will automatically calculate the percent of work completed and visualize progress on roadmaps and reports.

In addition to the example reports, the Analytics section allows you to manipulate the hundreds of data objects in Aha! to create your own custom roadmaps and product reports.



An Aha! presentation is an easy way to share your roadmaps, reports, and other information from Aha! with your audience via secure webpage or PDF — or, for a live audience, deliver it from your browser using Presentation mode. The information shared in your presentation is directly connected to the data in your account, making it painless to keep your audience informed as updates are made.



After you have gone through the demo product workspace, it is time to add one of your own.

If you get stuck (or curious!) reach out to our Customer Success team. They are all Aha! experts and they respond super fast. 


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